Building A Great Website
You've got a plan for a great business idea, congratulations! You might be wondering where to begin? Phillip Thow recommends starting up a business website that will be ready for business the same day you open your doors to the public.
If you are unfamiliar with computer code, Phillip Thow suggests hiring a web developer. Regardless of who is sitting at the computer desk, make sure that you, as business owner, are clearly communicating what you want your website to reflect. Phil Thow offers some pointers on building this new site.
· Provide your company logo, and Phil Thow tells business owners to be very specific on the home page about your products or services.
· Post several good-quality photos. Showcase your products or services and give potential customers the ability to see exactly what they will get.
o Phillip Thow also advises business owners to include photos of their employees. This gives customers someone to relate to and makes your business more personable.
· Include a search feature. Phil Thow reminds us that customers want to quickly find what they need, and convenience means satisfied customers.
· Keep your website neat and tidy, just as you would your store. Phil Thow suggests you provide menus that are easy to navigate and user friendly.
· Be sure that your checkout process is uncomplicated and easy to use.
It is a good idea to check the websites of your competition, according to Phillip Thow. This gives you a chance to see how their sites are organized. Business owners should be sure that their site is comparable, or even better, than their competition, says Phil Thow.
Having a well-designed, content-based website is the first step to success with your new business. Follow Phillip Thow's ideas, and soon you will find customers anywhere in the world.
- Written By: Phil Thow
Marketing with Articles
Have you ever considered articles as a marketing tool? Phillip Thow certainly believes they are. You can make articles work for you and your business too! Let Phil Thow explain how.
A well-written article can tell potential customers all about the products and services your company provides. It can describe exactly why potential clients want to work with you. According to Phillip Thow, this advertising method began decades ago. Businesses who were hoping to attract new customers would write an article and ask the local newspaper to publish it. Newspapers were happy to, from time to time, because it saved them money. Phil Thow says they could print your article instead of paying a reporter. This is still an option, but it is rare that a newspaper will print articles like these. Also, as Phil Thow points out, a newspaper reaches a limited number of future customers.
It seems everything has become more technology-based, and article marketing is no different. Phillip Thow advises business owners to hire writers that can write many articles for your business. Publish them all over the internet and spread the word about your business! Take Phil Thow's suggestions and put articles on blogs, on social networking sites, business websites, and anywhere else you have access to! There is no limit to the quantity of articles you put online! Phil Thow recommends articles as a great way to increase your business's online visibility, and that is how to drive customers to your website.
According to Phillip Thow, business owners should also look into SEO articles. SEO stands for search engine optimization, which does exactly that. These articles are designed to direct search engines toward your business. Give these suggestions from Phillip Thow a try. You have nothing to lose but the untapped market and hundreds of potential customers!
- Written By: Phil Thow
Online Marketing with a Blog
By now we are all familiar with the term "blog". It is a web-log, or record kept on a website. Have you yet considered marketing your business using a blog? According to Phillip Thow, this is a wonderful tool that if well-utilized can greatly benefit your business.
Blogs are popular reading material for many people in their day-to-day lives. They are designed to be easy to read and easy to follow. Phil Thow strongly advises business owners to use their blog as a marketing tool to continue to promote your business and business website. Phillip Thow points out that blogs are very easy to create and maintain. If, however, you hired a web-developer to build your website, as recommended by Phil Thow, you could have him or her create a customized blog that matches your business website. Design your blog to be linked or even directly a part of your business website.
Phil Thow suggests using your business blog to discuss the strong points of your business and what you offer to potential customers. According to Phil Thow, a blog is a central place to feature products, perhaps as a new-arrival show case. Business owners might publish newsletters and/or articles on their blog, both of which are marketing ideas supported by Phillip Thow.
Your business blog might be the place you list your affiliated websites, as recommended by Phillip Thow. You might have employees or staff members rotate posting on your blog, perhaps taking a turn focusing on different aspects of your business. Phil Thow even suggests using your blog to house the FAQ's for your business site.
If you take the suggestions Phillip Thow offers, and combine them into a blog, potential customers can easily find answers to all of the questions. Soon you'll reach hundreds of new customers, ready to do business with you!
- Written By: Phil Thow
Why Market Online?
In order to stay in business, Phillip Thow says you must attract new customers regularly. Of course people are walking past your brick-and-mortar business, and of course you are doing everything you can to look interesting enough for them to come inside? But what about people who don't live in your community? According to Phil Thow, they can be valuable customers too. You find them by marketing your business online.
The internet is a global community and Phillip Thow strongly advises all businesses to have a website and market their business online. This is because, as Phil Thow says, online marketing is not only the easiest, but quickest and most cost effective way to advertise and market your business.
Phillip Thow explains that having a website allows many new customers to find your business through the use of a search engine. This expands your businesses to be world-wide, and that can be a real benefit. You can reach people who may be in a better economy than your own.
Marketing online, as Phillip Thow suggests, can include mass emails, emailed newsletters, publishing articles and affiliating your business with others. Phil Thow recommends sending eye-catching, informative emails to a target audience who will most be interested in your product. Businesses ought to have a way for existing customers to register for emails about sales and other promotions.
Articles that feature your business and services can be published on line. Phil Thow advises hiring a writer and then publishing several articles, regularly, on sites all over the internet. Each of these articles includes your business name, and as Phil Thow explains, that will increase the likelihood of a search engine finding you.
The last thing Phillip Thow suggests is to affiliate with other businesses. Link their website on your own website and they do the same. Quickly and efficiently, you have your business name listed more and more.
- Written By: Phil Thow